Chris Kennedy’s brother-in-law has ALS, a disease that stops someone from being able to use their muscles and usually leads to death. On July 15th, 2014 Chris Kennedy poured a bucket of ice water over his head and uploaded the video to Facebook to draw attention to the disease. Thus began what became known as the “Ice Bucket Challenge.” In the video, he challenged six close friends and his cousins to do the same to raise awareness for ALS.