The Ice Bucket Challenge

people pouring ice water over their heads

Chris Kennedy’s brother-in-law has ALS, a disease that stops someone from being able to use their muscles and usually leads to death. On July 15th, 2014 Chris Kennedy poured a bucket of ice water over his head and uploaded the video to Facebook to draw attention to the disease. Thus began what became known as the “Ice Bucket Challenge.” In the video, he challenged six close friends and his cousins to do the same to raise awareness for ALS. Through the power of close family and friend (oikos) networks within 6 weeks, over 17 million people had uploaded their “Ice Bucket Challenge” videos to Facebook raising over 115 million dollars for the charity. If pouring ice water can touch 17 million people in 6 weeks, how many people can be touched by the living water through our relationship networks? Are we challenging people with the Gospel?  (Andrew Howell)

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